Three months later. Our customer has paid 3 of 3 instalments on time, and gold is up 6%. Nobody builds a campaign list. Intuition decides who, what, when and which channel; the Cross-sell agent delivers the offer.
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Gold rate is indicative.+6%
Moving the price makes Intuition rescan the zone's loan book. Amounts come from the loan system's quote, never from the CRM.
Ranked list
Best next top-up first. Only customers in good standing, with consent and room on their gold.
Next Best Action · why her
The top customer's card.
Who it skipped
The guardrails. Two customers Intuition did not pick, and why.
The loop closes
From offer to a new lead in the CRM.
Phone numbers are masked. The count is taken over every open loan in the zone book. Top-up cap and rates are configuration, to be confirmed by Muthoot.